Search Engine Marketing (SEM/PPC)
Paid search is different than other online channels in the sense the marketer is not driving the interaction, the consumer is. Google AdWords sets the bar for paid search with its complexity. In the end, we all win with the marketer getting the right customer and the customer finding what they need. If you are considering pay-per-click (PPC) but aren’t sure if it makes sense, we’ll take the time to explain how it all works.
Our team maintains certifications in Google AdWords and Google Analytics as well as being Google Partner. We can take you into the “weeds” of campaign structure and bidding options so you can eventually take it on yourself…or we can keep it high level, manage the campaigns for you, and show you the results. Our success is your success. Using PPC, you have flexible scaling options to cover as much or as little ground as needed. This makes PPC attractive for a business of all sizes.