Measurable Marketing PlansStrategy for Success
Poor Planning Leads to Poor Performance
There is no “one size fits all” in marketing, but all marketing investments can be measured. OpGo invests in learning about your business and its goals so we can make recommendations that serve you best. With strategic planning and collaboration, we build out annual marketing plans.
Our marketing plans include all channel and even payroll when applicable. We calculate ROI on the “mix” and per channel, so it makes sense that the budget includes all expenses. We negotiate contracts to get the best pricing and for larger projects, we obtain multiple bids.
The budget is updated as changes are made.
The Bigger Picture: Palm Trees in Alaska
If you’ve ever planted a garden, you know that understanding its environment is equally as important as understanding the plants themselves. No matter how much you know about palm trees, they still don’t grow in Alaska.
That’s why we invest in more than just your company—we analyze your industry, too. This helps us answer questions like
- Where does your business fit in the industry?
- What makes your business different than its competitors?
- Which marketing channels thrive (or fail) in this market?
- How is the industry changing?
We keep up with the latest marketing trends to stay informed and offer our clients access to all options. Hear about something new? Let us know—we’re always looking to expand our service.