Know what's working and what's not.
Why do a Marketing Audit?
Anytime you hear the word audit, you think IRS. Well, that’s not what we do and we are not connected! We do a deep dive analysis into marketing plans to find out what has been working and what’s not. We work with owners, sales managers, and marketing directors to align every marketing dollar with a goal. Often times, there are multiple people involved in marketing campaigns and quality control falls off the radar. Think of a marketing audit like a health check – it’s not something everyone wants to do, but it’s something all businesses should do.
Examples of findings during marketing audits
Inflated costs from vendors.
Poor Quality Scores forcing higher CPC (cost-per-click) in Google AdWords.
Digital campaign targeting the right city, but in the wrong country.
Campaigns being optimized toward clicks vs conversions in a lead generation campaign.
Broken contact forms.
Illegible form confirmation pages.
Broken email loyalty program.
Wrong Google Analytics code put on a site.
Personal profiles being used for business pages. (Should always be a business page.)
YouTube page not optimized for SEO.