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Info and our approach on all things marketing.

Social Media Marketing 101: Getting Started

Social Media Marketing 101: Getting Started Everyone, including your grandparents, is online. According to wearesocial.com, there are 1.65 billion active mobile social accounts globally with 1 million new active mobile social users added every day. If you aren’t...

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Should You Invest in Paid Search?

Paid Search / SEM / PPC Should You Invest in Paid Search? The short answer? Probably. While few marketing tools truly fit all businesses, paid search advertising comes close. Why? Because it allows sellers to meet buyers at the exact moment they intend to buy. When...

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Maintaining Local SEO with Multiple Locations

Local SEO Maintaining Local SEO with Multiple Locations   Maintaining local SEO may be difficult for multi-location businesses. Small inconsistencies, website bugs, or lack of a location page can diminish your local SEO score. That being said, there are some tips...

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How to set up Facebook Retargeting

DIY Retargeting Facebook Retargeting Set-up Facebook retargeting can be used in many different ways, depending on your objective. For example, you may want to target all visitors to your website, or only to those who did not sign up for your newsletter or make a...

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Five Benefits of Working with OpGo

Five Benefits of Working with OpGo OpGo was founded to help marketers suffering from “decision fatigue”. Decision fatigue occurs when all your mental energy is used up—with over 2,000 marketing technology channels, this fatigue can be a frequent occurrence with...

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3 Tips for Effective Marketing Communication

3 Tips for Effective Marketing Communication A brand’s entire existence is dependent upon communication. It’s easy to take this for granted since we use communication in all aspects of life, but effective communication is critical in marketing. It’s more than someone...

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Vertical Video is Here to Stay

Vertical Video is Here to Stay Social media platforms Snapchat, Periscope, Meerkat, and Vine are a few key players in the vertical video revolution. Contradictory to common belief that quality video must be shot and consumed on a horizontal medium, social media giants...

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Google Search Console & Link Building

Google Search Console & Link Building It’s time for business owners to take the time to understand Google ranking. What is Google Webmaster? It’s another free tool many business owners know nothing about that can really help them gain visibility of what’s...

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How to Choose a Marketing Channel

How to Choose a Marketing Channel When choosing a marketing channel, it is easy to get stuck in a pattern of doing something the way it’s always been done. All the choices are paralyzing–aand new ones keep popping up. Internet globalization continues to put...

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