Founder / CEO
Prior to starting OpGo, I worked in accounting and learned the importance of cash flow, productivity, and accountability. When I moved into the marketing arena, I did projections in addition to my main marketing role. While working directly with business owners, I realized what businesses really need are marketing advocates…. marketers who really care about the bottom line for the business. There are a lot of “shiny objects” in marketing that create wow factors, but many of them don’t move the needle, they just look cool.
Being an analytical “nerd” by nature, I decided to create OpGo (OpGo = Operational Goals). Our team focuses on PROVING the marketing by measuring it. And instead of shying away from the tough marketing questions, we walk right into them and deliver reality.
In my free time, I’m working on getting back to a blank canvas. I love to draw and paint–someday I’ll get good at it. I play futsal (soccer) once a week and I really enjoy being on the lake (fishing, swimming, or just cruising).
Shayla’s passion for understanding people has led to her expertise in creating marketing solutions that connect with customers. She excels in helping our clients understand the voice of the customer (VOC). She started her career in Minneapolis, MN where she attended the Art Institute International for Graphic Design. While there, she fell in love with branding. One of her most memorable experiences was working with the MN Vikings merchandising team for five straight seasons, which gave her a solid foundation of knowledge in working with a major brand. Her goals are to continue learning and growing, and helping businesses understand the importance of knowing what customers need and want.
When Shayla isn’t buttering up her people skills, she loves spending time adventuring outdoors with friends and family. On a perfect day off she enjoys painting and exploring new depths. She also has a really cool cat named Mosley. Meow.
Tanner Bechtold is a junior at North Dakota State who is majoring in marketing. He enjoys working and has a passion for what he does. Outside of marketing, Tanner enjoys spending time at the lake, time with friends and family, and being an avid sports fan. He is originally from Sartell, Minnesota and graduated from Sartell High School in 2015. Since then, he has been through a couple of majors including computer science and sport management, but finally found his calling to marketing.