Marketing Metrics That Matter To trust your marketing, you need to measure it. Business owners need to measure their marketing. Period. We’ve all heard it, but many businesses don’t do it. Why? Because business owners almost always hire marketing contractors to...read more
What We Do
We help businesses set and reach business goals.
Our experts help businesses set benchmarks and measure them, providing a transparent view of the return on their marketing investment. Our focus is on meeting operational goals, hence the name OpGo. In addition to marketing metrics, we can pull in additional data into our custom dashboards, making it easier to track all business KPI’s in one place. We empower your marketing team by giving them the insights they need to make the next move.
Types of data we measure:
- Sales Growth Trends
- Leads by Geography and Sales Rep
- Channel Performance
- Competitor Traffic
- And much more…
Our full service list includes:
- Campaign Analysis & Reporting
- Brand Monitoring
- Marketing Plans
- Buying media (TV, radio, print, outdoor, and online)
- PPC/SEM (Paid Search)
- SEO Audits (Search Engine Optimization)
- General Marketing Performance Audits
- Branding (Done via Trusted Partner Network)
- Website (Done via Trusted Partner Network)
Why We Do It
We want to see businesses succeed.
There are too many marketing channels and not enough time. It’s cost effective to bring in OpGo experts to help your team optimize toward ROI. Contact us to get some clarity and gain control of your marketing investment.
To educate and provide transparency of your marketing investment.
We give business owners unbiased insight into the performance of their marketing investment. OpGo is a neutral third-party that can identify strengths and weaknesses of each channel. We analyze sales and marketing data daily. Our recommendations are based on first-party, real-time data.
To empower your marketing team to make marketing decisions with confidence.
Our team works with your team (internal and external) to improve the marketing performance overall. We bring all the insights of sales and marketing under one umbrella and share it with your team so everyone is on the same page, working toward the same goals.
Businesses We’ve Worked With
Brand Awareness Need help building a brand awareness campaign? First, be sure you really know your brand. (This sounds obvious, but an awareness campaign is a big investment and you want to put your best foot forward.) Then decide where you want to be known...read more
Paid Search / SEM / PPC Should You Invest in Paid Search? The short answer? Probably. While few marketing tools truly fit all businesses, paid search advertising comes close. Why? Because it allows sellers to meet buyers at the exact moment they intend to buy. When...read more